HAVE SOME FRONT
Frontier lager demands drinkers throw caution to the wind. It’s made with ale yeast, it’s hazy, and it’s unlike any lager you’ve tried before.
So we challenged the public to show the same boldness, by asking them to down tools, bunk off work and pick up a free pint.
Turns out 60,000 people have some front… and not a lot of work on.
It takes front to bunk off work for a pint, but 60,000 pints of Frontier later and we’d caused quite the slump in London’s productivity.
Nothing like a bit of free press
As London’s oldest independent brewery, Fuller’s stood for true originality. Unfortunately not long after this ad ran across their social channels they sold out to Asahi. #awks