888 IS MADE TO PLAY
From the games they develop to the promotions they offer, everything 888 does is to make the play better. And play we did.
The campaign went on to win the ERG award for Campaign of the Year 2021.
Launched early 2022, this is 888’s first global masterbrand campaign.
The 888poker global spot went out in 2021, becoming 888’s most effective campaign yet... lockdown probably helped.