IF CARLSBERG DID
SOCIAL CONTENT
Carlsberg’s TV spots were iconic, but their social, not so. So we kicked off The Carlsberg Newsroom. A small team with their finger on the pulse of whatever’s newsworthy, ready to give Carlsberg’s beer-induced opinion.
The Newsroom picked up several awards along the way and saw a huge increase in followers.
YOUR MUM
With Mother’s Day around the corner, it got me thinking… what if Carlsberg did your mum? Well, she’d probably be the best mum in the world.
The film that subverts ‘yo momma’ jokes was picked up by press around the world, reaching just under a million views on social overnight.
CARLSBERG DON’T
DO FLOWERS…
Many moons ago, it was pretty unheard of for men to receive gifts on Valentine’s Day. Which is why we created the Carlsberg Bouquet, filled with gorgeous dried hops and barley.
Within an hour we had sold out of all 1,500 handmade bouquets.
