BLUE DRAGON
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Most people only knew Blue Dragon by the lone bottle of soy sauce sitting at the back of their cupboard, so we helped them explore what else the pan-Asian brand had to offer.
The campaign went on to become Blue Dragon’s most successful campaign to date, seeing a 128% uplift in sales… beyond just soy sauce.
Some simple idents to show off the range, putting a Blue Dragon twist on conventional meals. Under ‘Motivation to buy’, they were the second highest scoring idents ever to be shown on Channel 4.